IMPORTANT NOTICE! Workaholics4Hire's extensive catalog of services for web based businesses is no longer being offered to the general public.
Keep reading for an urgent letter from the CEO of Workaholics4Hire that explains these changes and how they will impact your business.

There are only 3 services we still provide to anyone who needs them. Find out which ones here

FROM THE DESK OF
Sylvie Fortin, CEO
Workaholics4Hire, Inc.
1707 Cara Crescent
Ottawa, ON K4A 1M4

Saturday, 2:00 PM Eastern

Hello dear friend, and thank you for taking the time to read this letter from top to bottom. I have some important announcements to make and it is critical that you pay careful attention to what I am about to say.

It can, and likely will, seriously impact your business plans this coming year!

Outsourcing is killing your business.

I know it sounds ironic, but the one thing that's supposed to help your business can actually be hurting it — sucking your time, draining your energy, costing you an arm and a leg, and stealing your concentration away from the things that really matter.

(It's probably killing you, too, in the process.)

Whether you've heard of "outsourcing" before and are thinking about it, listened to some of the "gurus" who preach the virtues of outsourcing, or even using freelancers yourself already, what you don't know is that the way most people outsource is downright wrong.

So please, don't even think about outsourcing your next project without reading this first. It just might save your business.

And your sanity!

As you may already know, Workaholics4Hire.com Inc. opened its doors to the public in 1999. Over these past few years, we have grown considerably and exponentially. In fact, in many ways, we grew too quickly and our reputation preceded us faster than we could catch up. As a result, we needed to scramble to keep up with demand and close our doors to many clients in order to maintain high quality service fulfillment.

A couple of years ago, I was diagnosed with breast cancer and needed to take ten steps away from my business to heal and recuperate.

As a result, I was literally forced to re-analyze my business and it turned out to be the best thing that could have ever happened!

During the months I was undergoing cancer treatments, I needed to step back and let my staff run the show. Let me share with you, on a personal note, that this was one of the hardest things I have ever done. In many ways, it was harder than the treatments themselves!

See, ever since I can remember, I have always been a workaholic, in the truest sense of the word. I took great pride in my weird ability to work tirelessly for 16 - 18 hours every day, without a vacation or days off. It was an obsession I didn't want to relenquish.

(I even named this company after my obsessive compulsion to work too hard. I bet you thought the company name was a joke. Nope. It was all too true)

But when all those years of hard work finally caught up to me and I was faced with a life or death situation, I realized something amazing...

I was running my business entirely opposite of my own philosophy and was practicing exactly the opposite of what I preached!

It was a sobering realization, and it took me a while to accept the truth. The truth was that I was teaching people to "let the experts handle the details so you can focus on what you do best", but I was trying to handle all the details of my own business, all by myself, because I was too much of a control freak to let my own staff do their jobs. I was the biggest bottleneck in my own company's growth, and the recognition of that fact was a depressing moment in my life!

See, once I was forced to take a break from the everyday tasks that were eating away at my time, and give those tasks to my own trusted staff, I was finally able to see how much I was complicating the business and creating inefficiencies throughout the entire company.

Essentially, I finally "got it" and saw that there was a much simpler way of doing things and I had been too afraid of change to do what it took to make this company run more smoothly.

I realized I could finally throw open our doors and finally
help more than just a small handful of people at a time.

It was a breakthrough moment for me and for our clients!

With great success comes great responsibility, and every time we allowed new clients in the door, we had to rush to slam the door behind them and for many months at a time, we were completely unable to take on new clients.

We were simply too busy and too stressed out to bring in new business.

Our own success was killing us, and I was too stubborn to see it!

Let me back track a little so you can see what I mean.

We had two major problems that we needed to conquer...

1. Our highly trained staff was stretched far too thin
2. Not enough time to teach clients critical money making strategies

Problem #1: Highly skilled staff stretched too thin

Because we covered such a wide range of projects and tasks, most days it seemed we never did the same thing twice. Essentially, we did everything for all our clients, which turned out to be one of the biggest business mistakes I have ever made!

Why? Because my extremely talented project managers were being overworked beyond human capacity and were becoming exhausted just trying to keep up with hundreds of different requests they were receiving each day.

Things had to change if we wanted to be truly useful to our clients, and they had to change fast!

Problem #2: Not enough time to teach clients money making strategies

We specialize in completing tasks that serious online business owners need to get done. As you can well imagine, this is a huge range of projects, covering everything you could possibly need in your business.

This includes projects that fall within these four primary categories:

• Choosing a profitable market
• Developing high quality products
• Setting up a website
• Driving traffic to your site

Each of these four categories includes a ton of different types of tasks, like:

The problem was that most of our clients did not know which tasks they needed done in their own business, let alone the fact that most had no clue how to ask for what they needed!

And because we were so busy handling projects, we didn't have the time or resources to provide essential training on which tasks are critical and which tasks are not as important for each individual client.

In other words, we were too busy doing and did not have the time to train each customer on what they desperately needed in their business.

Many of our clients have become huge successes online and are making multiple millions in sales. That's why I was often referred to as the "millionaire maker" by my most successful clients.

But compared to how many people needed our services and couldn't get it, I felt horrible that so many were left to flounder without our help, simply because we were too busy.

There are only so many hours in a day, and there were only so many people I could work with on a one-on-one basis at a time.

I could only personally consult with a maximum of 3 or 4 clients each day. And my top clients needed my advise at least twice a month, which further limited the amount of people I could work with.

When I did the math, I realized that in any given month, because of the way I was conducting my business, we could only realistically take on a maximum of 20 new clients each year!

(Assuming we kept servicing our existing clients with the same level of service they had come to expect from us)

But every year brought at least 600 or more new clients who were begging us to take their money, and we were flat out refusing!

See how crazy this business model was for us, and how utterly useless it was for our clients?

And THAT's when something hit me like a ton of bricks...

There was a much better way to serve our clients, and truly leverage our skills.

It was staring us in the face for months, and we were so busy in the trenches that we failed to see it. Give me a moment to explain, and I am certain it will make perfect sense to you as well.

=================================

I've been preaching for years that you need to understand your market intimately if you want to sell anything to them.

Well, I spent months digging deep into my own market's needs and came up with something that shocked me...

Workaholics4Hire has NOT been meeting
our market's needs...not even close!

There, it's been said. The elephant in the room has been exposed. It's my dirty little secret, and I am so glad I was finally able to get that off my chest!

The truth is that we have been trying to be everything to everyone, which is the exact opposite of what we've been preaching to our own clients.

Shame on me!

To get into this issue, I must outline exactly what's involved with starting, growing, and managing a web based business. It's vitally important you understand it, too.

To build a wildly successful business, you need to understand that merely "outsourcing everything" is NOT the answer, in spite of what many business coaches tell you all too often!

I think the best way to illustrate this is to provide you with an analogy. (I think in pictures, as do many others)

Lert's imagine for a moment that you wanted to create a "brick and mortar" offline magazine publication for small business entrepreneurs.

You, as the business owner, know that you want to create a high quality magazine with lots of great articles, terrific news pieces, and ultimately, your goal is to get hundreds of thousands of subscribers so you can charge a fortune for advertising in that magazine.

OK, so now that we have that in mind, let's explore what you would need to do to get your magazine publication off the ground...

Assuming you had some start up capital to work with, you'd need to find a location, buy a bunch of equipment, and staff your business, right?

Now, let's imagine if you treated this business the same way a lot of online business owners treat their businesses...

You decide you need to hire people. You, as the business owner, know that you need a lot of skilled people to do the actual work. After all, your job as owner is to be the strategist, not work in the trenches.

So, the first thing you do is make a list of all the people you need working in your organization. You need some writers, editors, some graphics people, some ad sales people, some marketing managers, people to answer the phones, janitors, bookkeepers, an accountant, a lawyer, etc.

And you hold a mass hiring day to attract all the right candidates. You hire everyone you need and you tell them when to show up.

Day One arrives and all your fresh faced eager employees show up, ready to work. You sit them down in front of their work stations, and they eagerly say...

"OK boss, what would you like me to do?"

You stand there with your mouth open.

"What do you mean? I hired you because you should already know what to do! You're a ____[fill in job title]___ aren't you? So go ahead and do that! I shouldn't have to tell you what I need done. You're supposed to be a professional!"

How fast do you think the talented people would run out of that office? Of course they would run! You aren't being a leader at all! You aren't giving them any kind of direction. You're expecting them to not only DO the work, but also do YOUR job of being the business strategist.

Worse yet, some would actually stick around and each would do whatever they personally thought should be done, resulting in complete chaos and you would lose everything within a few weeks of opening.

After all, if you don't know what you want done, how can you tell if the work they do for you is accurate?

Yet, this is exactly what many online business owners do every day...

They think that just by the "magic" of outsourcing, they don't have to lift a finger and money will come pouring in like water.

All they need to do is hire a web designer and their website will be magically built for them without a single bit of direction from them.

All they need to do is hire a writer, and their content will magically get written with zero feedback from them.

Are YOU guilty of believing that online business building is magic and all you have to do is "outsource" and everything will just fall into place?

If so, you aren't the only one.

Sadly, this is exactly what many people think when they decide they want to start an online business.

The reality is that you must be the strategist in your own business, and do be the strategist, you must understand the basics yourself FIRST, before trying to hire anyone to do the work!

So, what does that have to do with the fact that
Workaholics4Hire dropped the ball and
failed to meet the needs of its clients?

Well, here's where we failed to see what was happening right under our noses...

A typical conversation with a new client would often go something like this...

Client: "I need to outsource and I heard great things about you. Can you help me?"

Sylvie: "Well, we can try. What do you need?"

Client: "I don't know. What do you do?"

Sylvie: "We do almost anything related to building or managing a web based business. What kinds of tasks do you need handled?"

Client: "I have no idea! All I know is I need to outsource. Can you tell me what I need done?"

Sylvie: "I would be happy to consult with you. My rate is $500 for an hour on the phone with me. Would you like to book an appointment?"

Client: "No, I just need to know what you do so I can figure it out on my own"

Sylvie: "No problem. Our catalog of services is available online. Just look through it and order the service you need"

Client: "Oh, I did that, but I have no idea what those things are and if I need them in my own business. If I tell you what I have in mind, can you just point me in the right direction?"

Sylvie: "Yes, but that's a consultation, and my rate is $500 for an hour on the phone with me. Would you like to book an appointment?"

Client (getting frustrated): "Listen, all I want is for you to explain internet marketing to me so I know what services to order from you. Oh, and I don't know yet what type of online business to start but I need to make some money fast. I can't afford your fees. Don't you have some kind of internet marketing training guide that will tell me what I need?"

Sylvie: "I'm sorry, but there's just nothing out there yet that can teach you this stuff, step by step, that is geared towards your personal needs. There's lots of bits and pieces, but nothing that ties it all together without paying for personal consultation."

It took me a long time to realize that the answer was right there in front of me the whole time, and I just didn't connect the dots.

See. building an online business takes three major components...

	KNOWLEDGE You need to know what you need to do in your business, and more importantly, you need to understand WHY you need to do it.
	STRATEGIC PLANNING You need a step by step plan for all the different actions your specific business will take.
	IMPLEMENTATION You need to either do the work yourself, or hire people to do it.

And the way we did things before, all we could do was help people who already had steps 1 and 2 in place. We were step 3, and we counted on our clients to know what they wanted done, how they wanted it done, and we expected we could just be the extra hands around the office that would get it done.

Our motto was "Do what you do best, we'll handle the rest" and we were very good at what we did...BUT...only for those who had enough knowledge and strategy in place to give us direction on their particular, specific needs.

We honestly thought that others were teaching Step 1, the business owner was handling Step 2, and we were only needed for Step 3.

Until one day I offered my coaching program publicly,
and was flooded with orders for my one-on-one coaching services!

In 2007, I opened up my doors for people to get my personal coaching with them, and as excited as I was that my coaching program sold out in less than 24 hours, I was completely overwhelmed by the fact that 90% of the people that wanted to join my coaching program couldn't get in on time and I had to slam the doors shut all over again.

My coaching program was supposed to solve the problem of helping more people than we'd been able to do before, and here it was creating the same problem all over again!

Once again, I had to turn down people for the help they needed, simply because there was no way I could possibly handle more than a few at a time.

Plus...

I found myself tied up on the phone for 6-8 hours a day repeating the same training in different words, every single day.

This was ridiculous!

It made no sense whatsoever that I would have the same conversation over and over again, teaching the same strategies, and still could only work with a handful of people at a time!

I sat down and did some serious math...

We had some choices for the direction our company could go from here, and I decided to analyze those choices carefully.

Choice #1: Workaholics4Hire focuses on only those clients who already knew what they wanted, knew how they wanted it, and could provide instructions to our project managers that didn't involve hours of deciphering to figure it out. They must also have a budget to spend so we don't waste precious resources trying to handle projects for pennies.

Problem: This would mean only the most successful and well established "gurus" would be able to use our services.

Choice #2: Offer expensive one-on-one coaching for people who already know internet business and marketing principles, have an idea of what they want, but need help with creating strategic action plans for themselves or their freelancers to follow.

Problem: This would shut out 98% of the entrepreneurs who need our help, because most can't afford expensive coaching programs.

Choice #3: Provide Steps 1, 2 and 3 in one handy place.

The choice was very clear to me. I had to take the time to develop a system that allowed me to leverage my knowledge (and the knowledge of the best experts in the business) so I could work with everyone, help everyone, with no restrictions whatsoever, and cover all three steps in one place.

So, that's exactly what I've done, and it's about time I did it. I'm only sorry it took me so long to get it through my thick skull!

I've built the system that should have existed 10 years ago.

It's called Success Chef, because it provides all the ingredients you need to build any online business, and it does it in the form of "recipes".

It is all three steps in one place, and it is the best solution I could think of to finally help our clients the best way possible.

	KNOWLEDGE Success Chef provides the knowledge you need about all the different options for your online business. It covers each "ingredient" and explains all the web based business concepts in a way that is easy to understand and easy to follow.
	STRATEGIC PLANNING You need a step by step plan for all the different actions your specific business will take. Success Chef provides this in the form of video tutorials that walk you through each step, one by one, from start to finish, regardless of what type of business you have.
	IMPLEMENTATION You need to either do the work yourself, or hire people to do it. Success Chef includes blueprints, templates, process maps, diagrams, instructional videos, and written instructions on exactly HOW to do each task, so that once you understand why you need something done, you can easily outsource each required task to the right freelancers at the right time. The system is built so that you can either do the task yourself or outsource it to any qualified freelancer. Yes, I did say "any qualified freelancer", because in many cases, Workaholics4Hire may not be the freelancer you need. We'll tell you what qualities to look for in each type of freelancer you may need, and give you the best possible resources where we suggest you get them. Sometimes, but not always, the best possible resource is our own experienced team, but in many cases, there are other service providers that are far better qualified. Some of these resources are people we've personally worked with and we highly recommend. But even if you have your own preference for alternate freelancers (like your own virtual assistant, for example), Success Chef is set up so that you can take the instructions and hand them off to anyone you like, knowing they are the instructions needed to get the job done. So when your freelancer says "OK boss, what would you like me to do?", you can confidently tell them exactly what you want done, and when they get it done, you'll KNOW it's done the right way.

So, now you know why we needed to make some serious changes in our business, and why we believe it is truly the best way we can help you get everything done and build a wildly successful business.

It is the only way we could continue to be the "One Stop Shop" for all our clients, and bring our talents to the table.

If you are interested in working with us, and you're ready to do exactly what the world's best online marketers do every day to make a fortune online, then don't hesitate...

Click here to learn all about Success Chef and join us at a massive discount while we're still in the pre-launch phase.

Right now, while we're still in pre-launch, we're offering you a scholarship for a lifetime membership to Success Chef.

We're going to be fully launching to the general public around January, and once we do, the pre-launch scholarship discount will no longer be available.

I'm not kidding about this.

If you know anything about me, you'll know I literally wrote the book against stupid and unethical marketing practices like "fake scarcity" tactics.

When I say that we are going to be raising the price as of the moment we launch Success Chef publicly, sometime in January, I mean it.

I would be a hypocrite if I didn't keep my promise.

So, now's the best time to join Success Chef, and get everything you'll ever need to start, run and grow your online business.

I'm really looking forward to working with you!

Sylvie Fortin
Founder and CEO
Workaholics4hire.com Inc.

© 2006 Workaholics4Hire.com Inc.
1707 Cara Crescent., Ottawa, ON K4A 1M4