Viability Research - The Complete Picture

"Without properly implemented viability research, one cannot say they have a real business. You must be certain of your target market, and you must be certain that you are selling the right product to that market. Otherwise, you could be wasting thousands of dollars trying to sell the wrong product to people who aren't interested in it."

Viability research isn't something that happens by accident. It is a method of scientifically determining how likely a particular product will sell to a specific target market.

Our team specializes in developing the "complete picture" for our clients, creating reports that not only confirm that you are targeting the right market, but also ensures you are creating the right product to sell to that market.

After all, what is the point of putting money into product creation if you aren't certain that your product will be well received?

There are a series of steps that go into developing a viability report. Our team will handle all the details.

This service is for those who already have a product in mind or are in the process of developing (or sourcing) the product. A product could be a physical product, a digital product, or a content site within a specific content niche.

It takes about a week to create this intensive report, from start to finish. When complete, you will be armed with everything you need to know about your market and whether or not your product stands a chance of beating the competition.

Here's just a sample of what you will learn :

  • Who your target market really is and how to best answer their needs.
  • What your target market really wants you to sell them, and what they are willing to pay for.
  • Who your competition is, and how to create uniqueness in your product so that you can beat the competition.
  • Whether or not there is significant interest in products like the one you want to sell.
  • How to "read the minds" of your target market.
  • How to build a Buyer Persona to help you zero in on exactly what your customers expect from you.
  • How much you can expect to pay in advertising when you are ready to start marketing your product

Click here to view a sample of the report you will receive.

Price: $497 for the complete report and professional market analysis

 


Frequently Asked Questions About This Service

What if I don't have a product yet? Can Viability Research help me?

Yes, in fact we strongly recommend it, as long as you have some idea of the type of product you would like to develop. This means that you have at least some idea of what you want to sell, even if you aren't certain you are on the right track yet. When we compile your Viability Research report, we will be able to help narrow down the best type of product for your target market and will offer suggestions on how best to meet the needs of the market.

Our analysis will be based on what your customer wants. Many people make serious mistakes with viability research, or skip it altogether. This is the main reason products fail in the marketplace, because the developer failed to understand what the market was begging to buy, and created a product that failed to meet the needs of the true market.

Do I work directly with the freelancers?

No. That is one of the many benefits of retaining our services. Your communications will be exclusively with one of our highly trained project managers. The project manager is responsible for ensuring that your needs are met and that we choose the best freelancer(s) to work on your projects. Our company takes full responsibility for the quality of the work done for you.

 

 

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