Work-at-Home Done Right: You Need a Website!
By: Sylvie Fortin
Does this sound familiar? You’ve
set up your home office and you’re ready to start telecommuting.
You’ve gone through your checklist: you have fancy business
cards, a good computer, sharpened #2 pencils, but it feels
like you’re forgetting something. Do you have your website
up and running?
“My website?! I’m
supposed to have a website? Uh oh.”
For many telecommuters, having
a website is the difference between feast and famine, projects
galore and idly twiddling your thumbs in front of game of
computer solitaire. If you want to be a success, it is vitally
important to have a professional website—a good-looking,
informative site that represents your skills, talents, and
showcases your service offerings.
If the idea of creating a
website makes you break out into a cold sweat, don’t worry. The
truth of the matter is, whether you make it yourself or have a
professional take charge, creating your website can be a fun and
satisfying experience. Before you start stressing about it,
let’s take a look at how easy a website can be by reviewing the
basic elements your site will need to catapult your
home-business into the black.
The first step you'll need to
take is to either design your site layout or purchase a
professional template at a very low cost. The Web is filled with
reasonably priced templates and services. Let your fingers do
the walking and you’ll quickly find that a template or web
designer is much more affordable than you might have feared.
With template or designer in hand, you’ll like want to include
the following pages on your site:
Home: This is your home
page or the main leading page of your site. You should include a
couple of brief paragraphs about you and focus on making this an
introduction of who you are and what you do.
Services: This page
will be another doorway page that links to each of your service
offerings. On this page, you will briefly describe and link to
each of your service offerings. For many in the telecommuting
world, your Services page is the heart of your website. For that
reason, you’ll want to think about including answers to the
following types of questions on your Services page:
-
What benefit will this
service provide to your customer?
-
Why would they need this
service?
-
Why hire you to do it
instead of getting someone who is already on staff to do it?
-
Do you have client
testimonials to make your service more appealing to your
prospective customers?
-
Do you have a price list
for your services displayed? No one likes to hunt for
prices, so be clear about how much you charge for your
services.
Resume: This page will
feature your resume in web format. You should also upload your
resume in plain ASCII text format and Word format so your
prospective employer can download it.
Contact: This page will
provide your contact information. If you are uncomfortable about
giving out your address online, no problem! Listing just your
city, state, telephone number, and email address will do the
trick.
Products: This section
is optional and only applies if you sell products. If you do,
then use a Products section to feature whatever products you
sell. Use the doorway page method for best results.
Congratulations! You’ve just
finished creating your first website. You have just also just
guaranteed yourself a greater chance for telecommuting success!
However, simply having a website is not enough to assure
yourself of success. In addition to your hard work and
dedication to the client, you’ll now need to start promoting
your site to the world. Take it one step at a time and you’ll
find your dot com success in time at all!
=================================================
This article is excerpted from “You
Can Work in Your PJs”, a real world guide to telecommuting.
Sylvie Fortin works from home full time and wrote this book
to share her unique techniques with others. You can download
your copy of “You Can Work in Your PJs” by visiting
http://www.inyourpjs.com
=================================================
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To your work at home success...!
Sylvie Fortin
Founder and CEO
Workaholics4hire.com Inc.
support@workaholics4hire.com
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