Marketing Your Work-at-Home Website in 4
Simple Steps
By: Sylvie Fortin
Attention fellow telecommuters:
If you thought just having a professional website was enough
to land you more business than you could handle, think again.
Just having a website is pointless if you don't let people
know you exist. That’s right: you need to market your
site. But, don’t worry; you won’t have to spend
your hard earned of dollars on advertising. Believe it or
not, there are simple, little-known, and—best of all—free
techniques you can start using today to effectively market
your website to your target audience. See instant results
in your home-based business and discover how easy advertising
can be with these top 4 ideas for marketing your work-at-home
website.
- Market your site using search engines
Everyone wants to be at the top of the search engine
rankings, right? And, everyone wants to know the tricks that
will get them there. The down side is that no one seems to
agree with what works for every search engine. It can be
downright confusing! To give yourself and your site a
fighting chance, you’ll need to design for success.
Make It Relevant! Start by designing your site
correctly. Use your most important keywords—the ones that
best describe your products and services—repeatedly
throughout your site. This helps search engines determine
the relevancy of your site when someone is searching.
Meta Tag It! Use proper meta tags within your code.
Meta tags are snippets of HTML code that “talk” to search
engines and tell them what kind of content you have on your
site. The better you can talk to the search engines with
your meta tags, the better chance of a higher listing you’ll
have.
Submit It! Submit your site URL to the top search engines on
the Web. Don’t get fooled into paying for a service to
submit for you. Manually submit your site to the most used
search engines (e.g., Yahoo, Google, Excite, and Lycos). Be
patient. Search engines can take up to 4 months to list your
site. If you want immediate results, keep reading…
Pay Per Click It! While not free, Pay Per Click
advertising is the most effective way to get your site to
the top of the search engine list in a matter of minutes.
With Pay Per Click companies, such as Overture and Google
Ads, your site’s ad shows up whenever someone searches on
the keywords you’ve chosen. If they click on your ad, you
pay the company a few cents per click and you're all set.
Instant top listings in the search engines! You can’t beat
it!
- Market your site using discussion boards
Discussion boards are online groups where people who enjoy
the same things get together and talk about them. Topics are
unlimited! To market your site on discussion boards, start
by visiting boards that relate to your business. Take a
front seat as you learn about your colleagues and customers.
And, when you’re ready to jump into the conversation, share
your thoughts with the board.
How does this help promote your site? By simply adding a
"Signature Line” (or "Sig") at the end of your postings, you
will be able to advertise your site and what you do. A Sig
is simply your name plus a little tagline about who you are
and how you can be contacted (e.g., via your website).
Discussions boards and Sigs are the perfect place to get the
word out about what you do without spending a dime.
- Market your site using reciprocal link
exchanges
Reciprocal link exchanges are a wonderful way to generate a
lot of traffic for your site, but most importantly, increase
your rankings in major search engines.
Reciprocal linking is the internet's version of "you scratch
my back, and I'll scratch yours." The idea behind it is that
you have a website about a specific topic and on your
website you provide a list of complementary or similar sites
that you enjoy. In return for driving traffic to their
sites, you ask those sites to display your link. The more
websites show your links, the more likely that search
engines will place your listing towards the top because your
site is popular. Win-win!
- Market your site using articles
This technique can place your name and website in places all
around the web for years to come. And, it couldn’t be
simpler to get started. All you have to do is write short
informational articles, between 500-750 words, on relevant
topics to your business. Articles should be helpful to your
readers and not blatant advertisements for your business.
Submit the articles to the many free article posting sites
(like www.goarticles.com) and give the right for anybody to
post your article anywhere they please as long as they keep
your byline (or Sig) in tact. Then watch your articles
spread across the internet like wildfire. Interested parties
(read “prospective buyers”) will see your articles and
expertise and will flock to your website to learn more about
you and the services you offer.
No matter how you go about it, marketing
your website does not need to cost an arm and a leg. In
fact, with just these simple 4 techniques you can begin
marketing your products and services like a pro and watch
your sales increase with every passing day!
=================================================
This article is excerpted from “You
Can Work in Your PJs”, a real world guide to telecommuting.
Sylvie Fortin works from home full time and wrote this book
to share her unique techniques with others. You can download
your copy of “You Can Work in Your PJs” by visiting
http://www.inyourpjs.com
=================================================
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To your work at home success...!
Sylvie Fortin
Founder and CEO
Workaholics4hire.com Inc.
support@workaholics4hire.com
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